Attract and build customer relationships with empathy-based marketing

 
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Why we exist

Getting into the mind of your customers is a challenge for you to overcome. We help you acquire and grow customer relationships by using applied empathy. 

Consulting

Let us help you build an empathy-based marketing approach to attract more customer relationships and get a measurable pipeline impact.

Training

Get training online or onsite. Empathy is not just a “soft” skill, it's an incredibly powerful tool to understand customer motivation and increase sales conversion. 

Are you having any of these challenges?

  • Increasing conversion by better understanding customer motivation?
  • Creating emotionally resonant messaging that inspires action?
  • Going from marketing campaigns to conversations that built trust and improve results?
  • Improving customer experience by developing an empathy-based marketing approach?
  • Influencing the buying journey by helping at each step (from initial contact to purchase)?

Why empathy matters 

Powerful force

I fundamentally believe that empathy is the most powerful force in B2B marketing

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Alan Cohen Chief Commercial Officer, Illumio

Empathy is huge

“The need for empathy towards the buyer is huge. It’s a differentiator…”

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Doug Brown former CMO, IBM Systems

Design thinking

It's very difficult to design something for someone if you have no empathy

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Stewart Butterfield CEO, Slack

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