January 23

10 things marketers will focus on in 2005

Marketing Strategy

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Kate Maddox in BtoB Magazine writes, "The pressure to prove the return on marketing investment and the need for corporate accountability are driving many of the key marketing trends for 2005."

3 of the top 10 trends are:

  1. CMO scrutiny
  2. Efficacy measurement
  3. Better lead management

Top Marketing Trends: 10 things marketers will focus on in 2005

About the author 

Brian Carroll

Brian Carroll is the CEO and founder of markempa, helping companies to convert more customers with empathy-based marketing. He is the author of the bestseller, Lead Generation for the Complex Sale and founded B2B Lead Roundtable LinkedIn Group with 20,301+ members.

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