Companies that adopt closed-loop lead management processes report higher return on marketing investment (ROMI) than those that do not, making this a key investment for B2B marketers. The challenge that many organizations face is that their lead management process is a black hole.
I’ll address this proverbial black hole between your company’s sales and marketing efforts. Also, I’ll outline ways to build an operational ‘playbook’ with your sales department to better manage and nurture the leads you generate.
By using this approach I will share how we helped one client increase their sales-ready leads by 375% and increase their lead-to-sales pipeline conversion rate by 200%. I’ll be answering your lead-gen questions as well.
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