About us

What we do

markempa provides consulting and training to help you attract and convert more ideal customers with empathy-based marketing.

Let us help you create more emotive marketing that inspires action and helps your customers buy.  

Why we do it

Today’s sales and marketing environment is a paradox. You have more channels, content, and technology to reach potential customers.  But connecting and building trust with B2B buyers has never been harder.

Getting into the mind of your customers is a challenge for you to overcome. According to the CMO Council, “Only 20% of marketers can predict the next best action for their customers.” Forrester Consulting discovered, “65 percent of marketers struggle to employ emotional marketing as they turn to automation to improve customer engagement.”

That’s why you need to go beyond rational-logic based marketing to better understand how customers feel. It begins with empathy.

The EMPATH Method

That’s why we study the most successful empathetic companies and marketers to discover what makes them successful. We take practical insights combined with behavioral science to help you understand what works to connect with your customer’s motivation and be more emotionally resonant.

As a result, we created the EMPATH Method to help you connect with customers better and get significant results.

What does markempa mean?

Our name is the combination of marketing with empathy. We believe remarkable marketing begins with empathy. Why? Because applied empathy gives you the intuition to understand what customers want, how to help them get it, and make it easier to connect in a way that inspires action.

About Brian Carroll

Brian Carroll is the CEO and founder of markempa. He is the author of the bestseller, Lead Generation for the Complex Sale, and the B2B Lead Blog which is read by thousands each week. As a researcher and leader in empathy-based marketing, Brian’s at the epicenter of the shifting customer landscape. He also founded B2B Lead Roundtable LinkedIn Group with 19,445+ members. 
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