What we do
markempa provides empathy-based marketing services so that you can optimize your messaging to increase conversion and drive sales growth.
The problem we solve
You have more channels, content, and technology to reach potential customers. But connecting with what deeply motivates buyers has never been harder.
You know your audience needs what you have to offer, but your messages aren't connecting.
You may feel you have tried everything from expert recommendations, best practices, the latest tools, and automation. But you've hit a plateau, and your results are falling short.
It can feel frustrating when you're spinning your wheels.
So how do you get more sales now?
The counter-intuitive answer: it's empathy for your customers.
You need to go beyond rational-logic based marketing to understand how your buyers feel.
The well-known neuroscientist, Antonio Damasio stated, “We are not thinking machines that feel rather, we are feeling machines that think.”
Damasio made this discovery: every human decision depends on emotion.
That's why you need to understand your customer's emotional motivators better so that you can know what buyers need to help each step of their journey.
Stop random acts of marketing messaging
Sounds simple, but unfortunately it's not.
According to the CMO Council, “Only 20% of marketers can predict the next best action for their customers.”
Forrester Consulting found, “65% of marketers struggle to employ emotional marketing as they turn to automation to improve customer engagement.”
How can you focus your message on what really motivates your customer?
All the automation tools, best practices, data analytics won't help you get the better results you want until you master this skill...
Empathy is more than a “soft” skill. It's an incredibly powerful tool to understand customer motivation and get better results.
How to get better results quickly
Connect your marketing messaging to what deeply motivates your audience so that you can get results like this:
- A Top 50 SaaS company increased free trials by 32% in one month
- An Inc 500 consulting firm generated 295% more engagement opportunities
- A B2B training company increased email subscribers by 935% with their first test
Imagine having the confidence to create messages that drive sales growth because you know the emotional triggers of your audience.
The EMPATH Method
First, we begin with buyer-side research so that you can know the core emotional motivators for your customers.
We then take these motivational insights and combine them with behavioral science to help you build more emotionally resonant messaging and help more customers buy.
Know what drives your audience by understanding their emotional motivators so that you can speak their language, connect, build trust, and yes, win more sales.
What does markempa mean?
Our name is where marketing meets empathy.
We believe remarkable marketing begins with a deep empathetic understanding of customers so that you can help them get what they want. The best marketing and selling feels like helping (because it is).
Brian Carroll is the CEO and founder of markempa. He is the author of the bestseller, Lead Generation for the Complex Sale, and the B2B Lead Blog which is read by thousands each week. As a researcher and leader in empathy-based marketing, Brian’s at the epicenter of the shifting customer landscape. He also founded B2B Lead Roundtable LinkedIn Group with 20,000+ members.