A drawing containing two androgynous silhouettes (in different colored squares: red and orange) facing each other with a tangle of gray yarn connecting one's brain to the other's brain. This image is meant to represent empathy and trying to understand the other persons' experience. The 2 silhouettes and their own squares are drawn over a peach background.

Empathy-based Marketing

How Empathy Will Grow Your Sales and Marketing Pipeline

Learn how to apply empathy to get better marketing results and grow your sales pipeline rapidly. By being more empathetic, you will improve customer experience, strengthen connections, and increase conversion. It’s a win, win, win.

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Hand drawn art. The style of the drawing is simplistic with using only one line to connect the characters of the image with their background. No color is used except in the background which is a warm beige color. The image is set on a hiking path with two hikers walking the path with backpacks. This image was drawn to represent the journey that those in sales and marketing embark on with their customers--side by side, together.

Empathy-based Marketing

Lead Nurturing: 4 Steps That Help More Customers Buy

Find out about lead nurturing. Learn the 4 steps of walking through the buying journey with your customer to help them progress.

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Lead Generation

Influencer Marketing Strategy: 4 Influencer Outreach Steps

Learn 4 steps to develop influence relationships and how to drive better demand generation results and more qualified sales leads with influencer marketing

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Marketing Strategy

Brand Activism and Modern Marketing

Learn from Dr. Philip Kotler describe brand activism, the importance of focusing on a purpose as a company, and the problems encountered when companies do not use brand activism correctly.

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