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  • Author: Brian Carroll
Brian Carroll is the founder of Markempa, host of the B2B Roundtable Podcast, and author of Lead Generation for the Complex Sale (McGraw-Hill). He is a Certified GTM OS Partner and runs the GTM Clarity Roundtable, a community of 20,000+ B2B sales, marketing, and GTM professionals. Brian works with leadership teams at established B2B companies with complex sales to identify what’s limiting growth, align on what to fix, and help their teams make the change. Subscribe to Brian’s GTM Clarity Newsletter on LinkedIn

7 Questions to Improve Your Annual Marketing Plan

Why GTM Alignment Breaks Down and How to Fix It with Martha Mathers

Stop Automating the Past: How AI Is Changing the Way We Work with Liza Adams

Good fit. No sale. Why ICP alone isn’t enough.

AI Scaled Activity. It Didn’t Scale Relevance with Craig Rosenberg

Why GTM Rebuilds for the Enterprise Start With Clarity, Not Campaigns, with Corey Livingston

Why B2B Buyers Really Buy: The Hidden Buyer Journey with Scott Gillum

B2B Brands Are Too Measurable to Be Memorable, with Lindsay Cournoyer

Growth Isn’t a Headcount Problem. You’re Scaling Imprecision, with DeAnna Ransom

The Gumball Machine Is Broken: Jon Miller on What Comes After the MQL

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Brian Carroll | GTM Advisor for Complex B2B