All Posts by Brian Carroll

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About the Author

Brian Carroll is the CEO and founder of markempa, helping companies to convert more customers with empathy-based marketing. He is the author of the bestseller, Lead Generation for the Complex Sale, and the B2B Lead Blog which is read by thousands each week. He also founded B2B Lead Roundtable LinkedIn Group with 20,301+ members.

Feb 06

Gartner Research: Boost your growth from existing customers

By Brian Carroll | Empathy-based Sales

CEOs and sales leaders have long wondered: how can we drive organic growth and increase sales from existing customers? But it’s elusive. In fact, the traditional approach is no longer working. According to CEB, now Gartner, “Only 28% of sales leaders report that account management channels regularly meet their cross-selling and account growth targets.” That’s […]

The post Gartner Research: Boost your growth from existing customers appeared first on the B2B Lead Blog.

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Sep 13

Why customer advocacy should be at the heart of your marketing

By Brian Carroll | Empathy-based Marketing

Are you connecting with and empowering your customer advocates? If not, you should. Here’s why. Customer advocacy marketing programs help you increase revenue by improving customer acquisition and retention (and they’re your bes source of leads). How? Because you’re helping to encourage and motivate happy customers to speak about you positively to others. And delighted customers […]

The post Why customer advocacy should be at the heart of your marketing appeared first on the B2B Lead Blog.

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