Brand Activism and Modern Marketing

Learn from Dr. Philip Kotler describe brand activism, the importance of focusing on a purpose as a company, and the problems encountered when companies do not use brand activism correctly.

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The B2B Lead Blog is now the markempa blog

The B2B Lead Blog joins markempa, get the scoop, learn what you can expect, and what’s next to move forward.

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How to get better at reading emotions in sales and grow emotional intelligence

Get actionable sales tips on emotional intelligence and reading emotions in this video. Learn how to get better at reading emotions by doing third-ear listening (like therapists do) in this video.

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Empathy is a superpower in marketing and sales

The ability to see things from your customer’s perspective doesn’t just make you a more likable salesperson or marketer—it’s a huge advantage in terms of business outcomes.

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4 ways to adopt human-centered marketing and get better results

Learn how to adopt human-centered marketing and 4 ways you can humanize your marketing approach to get better results.now

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