The Biggest Contributor to B2B Revenue

Find out the biggest contributor to b2b revenue and 5 keys for creating the best inside sales development strategy with Trish Bertuzzi

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attractb2bbuyers

How to Attract B2B Buyers with Amazing Content

5 steps that will increase the quality and effectiveness of your content marketing rapidly

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B2B Content Marketing: Will Video Kill eBooks?

Learn how one company went from zero to 20% to 30% leads and opportunities from video content in the first 6 months by shifting from ebooks and webinars

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The Domino Theory of B2B Content Marketing

Too often, marketers think of content marketing as only text and graphics. But, content marketing is the entire customer experience across your customer-facing brand touchpoints. In this blog post, learn about how the “domino theory” of content marketing is a perfect metaphor for engaging prospects, not just within the buying cycle, but across the lifecycle of a customer.

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Lead Gen: A proposed replacement for BANT

It’s time to move BANT methodology into retirement. BANT is not feasible without someone having a conversation with a prospect. For marketing departments, it’s impossible to deliver BANT qualified leads unless marketing owns an inside sales function. Read on for a proposed replacement for BANT, called PAM.

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