Have you wondered about where you should put your online lead generation budget into search engine optimization or paid search? Check out this new chart by MarketingSherpa, “Comparing the Quantity and Quality of B2B Search-Generated Leads“:
(click chart to expand) According to Sherpa, “While paid search gives marketers more control, natural search page rankings driven higher by search engine optimization tactics generate as many high-quality leads as all paid search sources combined.”
What do you think? Do these findings match up with your experience with using search for lead generation?
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