If anyone knows the smartest, most innovative approaches marketers are using right now to drive more ROI, it’s Sergio Balegno. As Director of Research for MarketingSherpa/MECLABS Primary Research, he and his team of analysts regularly survey B2B marketers and compile their findings in publications like the just-released Social Marketing Benchmark Report. It analyzes how 3,342 B2B marketers are strategically leveraging social marketing and proving its value to the C-suite, which is what Sergio will discuss at our next B2B Lead Roundtable Webinar on June 21.
- B2B marketers are integrating social media and SEO to increase conversion rates by 59 percent.
- One B2B company used this combination to pull 70 percent more leads and double annual revenue per account.
- You can apply these strategies to do the same for your organization.
This isn’t going to be another social media webinar talking about listening to your customers and being authentic. This will focus on key social media and SEO integration strategies that are driving real business results right now. If that’s what you want from your social marketing strategy, this webinar will definitely be an intelligent investment of your time. I hope you can make it!