June 15

B2B Webinar: How Integrated Social Media and SEO Increased Lead Generation by 70 percent and Doubled Annual Revenue

Social Media

4  comments

If anyone knows the smartest, most innovative approaches marketers are using right now to drive more ROI, it’s Sergio Balegno. As Director of Research for MarketingSherpa/MECLABS Primary Research, he and his team of analysts regularly survey B2B marketers and compile their findings in publications like the just-released Social Marketing Benchmark Report. It analyzes how 3,342 B2B marketers are strategically leveraging social marketing and proving its value to the C-suite, which is what Sergio will discuss at our next B2B Lead Roundtable Webinar on June 21.

He’ll reveal how:

  • B2B marketers are integrating social media and SEO to increase conversion rates by 59 percent.
  • One B2B company used this combination to pull 70 percent more leads and double annual revenue per account.
  • You can apply these strategies to do the same for your organization. 

This isn’t going to be another social media webinar talking about listening to your customers and being authentic. This will focus on key social media and SEO integration strategies that are driving real business results right now. If that’s what you want from your social marketing strategy, this webinar will definitely be an intelligent investment of your time.  I hope you can make it!

About the author 

Brian Carroll

Brian Carroll is the CEO and founder of markempa, helping companies to convert more customers with empathy-based marketing. He is the author of the bestseller, Lead Generation for the Complex Sale and founded B2B Lead Roundtable LinkedIn Group with 20,301+ members.

  1. Thanks for sharing this Brian; something interesting I have noticed is that the nature of sales is shifting more onto social media coupled with SEO – precisely what your post talks about.

  2. Yes – there is an undoubted shift towards inbound marketing and lead nurturing due to low CPA’s. I think this webinar will shed light on that.

  3. I just found your website and am interested in viewing a copy of this webinar. Please let me know if you have a link you can post or send. I have recently launched my company’s Marketing department and my primary KPI is delivering qualified marketing leads to our Sales/Licensing department – this webinar sounds like it’s just what I need.

    Thank you. I look forward to hearing from you.

  4. Hello S. Romero,

    We should have a replay and slides up by Monday, if not sooner.

    Best,
    Andrea

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