October 18

Improve Lead Generation: Top Takeaways from MarketingSherpa’s B2B Marketing Summit

Marketing Strategy


If you didn’t get a chance to attend MarketingSherpa’s B2B Summit in San Francisco a last week you missed an excellent opportunity to gain the knowledge you could have used right away for better results. I had a great time.

For me, what was most valuable was learning and connecting with fellow attendees and hearing about how they’re driving results for their companies. I’m looking forward to gaining even more insight at the B2B Marketing Summit in Boston, October 25-26.

If you haven’t signed up for the B2B Summit, I  encourage check it out, since they’re offering a special rate saving you $400. Register here.

If you want to find out what you missed and could use some fresh ideas to immediately improve your lead generation check out the following posts:

If you did get a chance to attend, it would be great to hear from you about what you considered most valuable. You can also follow the conversation on Twitter at #b2bsummit

About the author 

Brian Carroll

Brian Carroll is the CEO and founder of markempa, helping companies to convert more customers with empathy-based marketing.

He is the author of the bestseller, Lead Generation for the Complex Sale and founded B2B Lead Roundtable LinkedIn Group with 20,301+ members.

  1. Great post! I think it’s important as a marketer to remember that marketing is still about building relationships. Granted, the methods of building those relationships have changed quite a bit in the last few years. Many companies keep everything in-house, others outsource. If you do choose to seek out a vendor for lead generation, it’s important to understand what results to expect. Thanks again.

  2. Thanks for all these ideas it inspired me to go after many of them and use a lot of you suggestions like a blog…

  3. Hi Brian,

    I wasn’t personally able to make it this year, but we did have someone from our company there and they thought it was really helpful. He showed us some interesting insights about structuring Google adwords that we hadn’t come across before. Hopefully I can attend next year.

    Ron Davis

  4. I haven’t been able to attend one of their events yet but I’m looking forward to going to one as soon as I can


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