Would you like to be more visable and generate sales leads on a limited budget? Become a thought leader! Thought leadership gives you an edge to combat commoditization and attract more business. I read this post by Elise Bauer, a marketing consultant based Northern California, that shares some practical ways on how to position yourself as a thought leader. elise.com: On the Job: Be A Thought Leader! Lead generation Tip: If you require registration on your website to download white papers or other "free" resources, you’re losing up to 75%-85% of your potential leads! Share your information freely and try be a resource otherwise your potential customers will find someone else who will.
Thought Leadership and lead generation