June 10

Best Books of the Decade for Marketing and Selling Services

Content Marketing


Rain Today, a great resource for those who market and sell services, selected their Best Books of the Decade for marketing and selling professional services. I was humbled to see that they picked my book, Lead Generation for the Complex Sale for their list.

They write, “Brian Carroll’s book is chock-full of information to help you identify ideal leads, align sales and marketing, build a strong pipeline, and effectively use lead-generation tactics.”

If you market or sell professional services or have a complex sale be sure to put these “best of the decade” on your reading list.

  • Selling to Big Companies by Jill Konrath
  • Guerilla Marketing for Consultants by Jay Conrad Levinson and Michael W. McLaughlin
  • Writing White Papers by Michael Stelzner
  • Winning the Professional Services Sale by Michael W. McLaughlin
  • Million Dollar Consulting by Alan Weiss
  • Groundswell: Winning in a World Transformed by Social Technologies by Charlene Li & Josh Bernoff
  • Never Eat Alone by Keith Ferrazzi
  • New Rules of Marketing & PR by David Meerman Scott
  • Professional Services Marketing by Michael Schultz & John Doerr
  • Purple Cow by Seth Godin
  • Rain Making: Attract New Clients No Matter What Your Field by Ford Harding
  • Strategy and the Fat Smoker by David Maister
  • The Trusted Advisor by David Maister, Charles H. Green, and Robert M. Galford

RainToday: Best of the Decade: Marketing & Selling Professional Services, 2000-2009
Why customer advocacy should be at the heart of your marketing
 The Last Blog: It All Begins with Trust
4 Perspectives That Should Shape Your View of Value Propositions

About the author 

Brian Carroll

Brian Carroll is the CEO and founder of markempa, helping companies to convert more customers with empathy-based marketing.

He is the author of the bestseller, Lead Generation for the Complex Sale and founded B2B Lead Roundtable LinkedIn Group with 20,301+ members.

  1. WOW! Kudos to you for your achievement here! I’ve only recently discovered your blog, and am finding some really good value to be had here, and posts like this serves to confirm the good feelings I’ve naturally had all along here. I’m going to take some time out to learn more about you now, and look forward to it!

    Michael Stelzner from Writing White Pages is another author, along with Seth Godin, that I recognise here from the internet world. You’re keeping some really good company here, Brian!

  2. Thank you… I am looking at some of the titles and just considering how much marketing has changed over the decade. Pretty drastic stuff.

    I have a few more to read, I appreciate the list!

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