April 5

Best Practices in Demand Generation

Lead Generation


Sridhar Ramanathan, over at the Pacifical Group Blog, just published an article on the best practices demand generation.  The article is based on a recent interview with he did with Charlie Shafton, Director of Marketing Programs at Aspect Software.

I like the article because it touches on several critical success factors for B2B lead generation success that I’ve addressed including:

  • How do you clearly define a lead?
  • Sales and Marketing – collaborate as one team
  • Muti-modal lead generation using a portfolio approach to tactics 
  • Lead nurturing is critical

Watch my recorded webcast on 8 Critical Success Factors for B2B Lead Generation (no registration required)

Read the article Pacifica Group Blog: Best Practices in Demand Generation.

About the author 

Brian Carroll

Brian Carroll is the CEO and founder of markempa, helping companies to convert more customers with empathy-based marketing. He is the author of the bestseller, Lead Generation for the Complex Sale and founded B2B Lead Roundtable LinkedIn Group with 20,301+ members.

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