Sridhar Ramanathan, over at the Pacifical Group Blog, just published an article on the best practices demand generation. The article is based on a recent interview with he did with Charlie Shafton, Director of Marketing Programs at Aspect Software.
I like the article because it touches on several critical success factors for B2B lead generation success that I’ve addressed including:
- How do you clearly define a lead?
- Sales and Marketing – collaborate as one team
- Muti-modal lead generation using a portfolio approach to tactics
- Lead nurturing is critical
Watch my recorded webcast on 8 Critical Success Factors for B2B Lead Generation (no registration required)
Read the article Pacifica Group Blog: Best Practices in Demand Generation.