July 10

BeTuitive Publishing Book Review

Content Marketing

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Each month, one of the folks over at BeTuitive Publishing writes a business book summary and review that is included in their newsletter and blog.  The most recent review is of none other than Lead Generation for the Complex Sale.  Todd Smart, BeTuitive’s president, and I have known each other for about fifteen years, but he assures me that the book was chosen for review on its own merits. 😉 

Here’s some of what they had to say:

"This book will be most helpful for a reader with a keen interest in business strategy.  The chapter topics are universally applicable to all industries, and the lead generation methods are suited to all types of business practices. The content flows logically, escalating from fundamentals to tactics and development."

Read the entire summary and review.

About the author 

Brian Carroll

Brian Carroll is the CEO and founder of markempa, helping companies to convert more customers with empathy-based marketing. He is the author of the bestseller, Lead Generation for the Complex Sale and founded B2B Lead Roundtable LinkedIn Group with 20,301+ members.

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