By Brian Carroll | Demand Generation , Empathy-based Marketing
Learn how to adopt human-centered marketing and 4 ways you can humanize your marketing approach to get better results.now
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By Brian Carroll | Empathy-based Sales
Learn how sales hustle and marketing automation can hurt customer experience and how you can fix it to get better results now
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By Brian Carroll | Empathy-based Sales
Learn 2 tips you can use to connect with people better and build rapport immediately on the phone or in person you can apply now to improve sales calls with empathy
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By Brian Carroll | Empathy-based Marketing
Learn 5 lead nurturing tactics to convert more marketing qualified leads to sales accepted and get tips to nurture prospects to get more qualified leads.
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By Brian Carroll | Demand Generation
Learn how to drive innovation and creative demand generation strategies to get better results with Jeanne Hopkins, CMO at Lola.com
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By Brian Carroll | Empathy-based Marketing
B2B lead generation has had to reinvent itself over the last decade. Sales have always used an account-based approach. Now marketing is getting on board by with account-based marketing. But it’s not an easy road. Here’s why: In the B2B, you’re never selling to an individual. He or she is almost always part of a buying […]
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By Brian Carroll | Empathy-based Marketing
Here’s why (even empathetic) marketers fail at customer empathy and how to fix it. Let me explain: Dr. Johannes Huttula did research with 480 experienced marketing managers. They asked marketers to step into their customer’s shoes and predict what they would reply in a market test. BTW – The scientists already knew what the customers […]
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By Brian Carroll | Empathy-based Sales
We have more sales and marketing technology and channels to reach our customers, but they’re increasingly tuning us out. In short: we’re getting more disconnected from customers. Something is missing. Even though our tools have become smarter with AI and machine learning, connecting and building B2B relationships has never been harder. The question is: How […]
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By Brian Carroll | Customer Experience
Growth for B2B is hard. It used to be that you could accelerate growth with huge customer acquisition. Ramping up your sales and marketing is not enough to sustain growth. Today, the best companies are growing through customer success. That’s why I interviewed Kia Puhm (@kiapuhm), CEO at K!A CX Consulting to talk about customer success. […]
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By Brian Carroll | Empathy-based Marketing
At its core, ABM is about building relationships but there is one crucial thing often missing. I was reminded of this while talking with a VP of Marketing who stopped their account based marketing campaigns to “go deep” in a few segments. The reason? They wanted to focus on building stronger connections with customers on […]
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