Lead Nurturing: 4 Steps That Help More Customers Buy

Find out about lead nurturing. Learn the 4 steps of walking through the buying journey with your customer to help them progress.

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Influencer Marketing Strategy: 4 Influencer Outreach Steps

Learn 4 steps to develop influence relationships and how to drive better demand generation results and more qualified sales leads with influencer marketing

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How Empathy Will Grow Your Sales and Marketing Pipeline

Learn how to apply empathy to get better marketing results and grow your sales pipeline rapidly. By being more empathetic, you will improve customer experience, strengthen connections, and increase conversion. It’s a win, win, win.

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Brand Activism and Modern Marketing

Learn from Dr. Philip Kotler describe brand activism, the importance of focusing on a purpose as a company, and the problems encountered when companies do not use brand activism correctly.

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The B2B Lead Blog is now the markempa blog

The B2B Lead Blog joins markempa, get the scoop, learn what you can expect, and what’s next to move forward.

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Relevant B2B Content on the Decline

Only a quarter of marketing professionals believe their B2B content marketing strategy is effective. Learn why B2B content is missing the mark in this post.

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How to get better at reading emotions in sales and grow emotional intelligence

Get actionable sales tips on emotional intelligence and reading emotions in this video. Learn how to get better at reading emotions by doing third-ear listening (like therapists do) in this video.

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Empathy is a superpower in marketing and sales

The ability to see things from your customer’s perspective doesn’t just make you a more likable salesperson or marketer—it’s a huge advantage in terms of business outcomes.

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4 ways to adopt human-centered marketing and get better results

Learn how to adopt human-centered marketing and 4 ways you can humanize your marketing approach to get better results.now

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