Empathy Marketing Blog

Nov 13

Mean people suck in marketing and what to do about it

By Brian Carroll | Empathy-based Marketing

Learn how empathy leads to bigger profits and a better life with author Michael Brenner, author of Mean People Suck.

Sep 04

4 ways to adopt human-centered marketing and get better results now

By Brian Carroll | Demand Generation , Empathy-based Marketing

Learn how to adopt human-centered marketing and 4 ways you can humanize your marketing approach to get better results.now

Aug 05

We stopped trying to convince customers and got triple the results

By Brian Carroll | Empathy-based Sales

Learn how helping potential customers with an empathetic approach to demand generation and ABM created triple the sales opportunities

Jul 05

How to Get Sales and Marketing Operating as One Team

By Brian Carroll | Demand Generation

Learn how to get sales and marketing operating as one team rapidly in this interview with Heidi Melin, CMO of Workfront.

May 22

How Sales Hustle and Automation Hurt Customer Experience

By Brian Carroll | Empathy-based Sales

Learn how sales hustle and marketing automation can hurt customer experience and how you can fix it to get better results now

May 13

2 Tips to build rapport immediately for inside sales success

By Brian Carroll | Empathy-based Sales

Learn 2 tips you can use to connect with people better and build rapport immediately on the phone or in person you can apply now to improve sales calls with empathy

Apr 30

Lead Nurturing: 5 Useful Tactics to Get More Opportunities

By Brian Carroll | Empathy-based Marketing

Learn 5 lead nurturing tactics to convert more marketing qualified leads to sales accepted and get tips to nurture prospects to get more qualified leads.

Mar 26

Bring more innovation to your demand generation now

By Brian Carroll | Demand Generation

Learn how to drive innovation and creative demand generation strategies to get better results with Jeanne Hopkins, CMO at Lola.com

Mar 12

How to improve your account based marketing results

By Brian Carroll | Empathy-based Marketing

B2B lead generation has had to reinvent itself over the last decade. Sales have always used an account-based approach. Now marketing is getting on board by with account-based marketing. But it’s not an easy road. Here’s why: In the B2B, you’re never selling to an individual. He or she is almost always part of a buying […]

Jan 08

Why Marketers Fail at Customer Empathy and How to Fix it

By Brian Carroll | Empathy-based Marketing

Here’s why (even empathetic) marketers fail at customer empathy and how to fix it. Let me explain: Dr. Johannes Huttula did research with 480 experienced marketing managers. They asked marketers to step into their customer’s shoes and predict what they would reply in a market test. BTW – The scientists already knew what the customers […]

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