Find out about lead nurturing. Learn the 4 steps of walking through the buying journey with your customer to help them progress.

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Learn 4 steps to develop influence relationships and how to drive better demand generation results and more qualified sales leads with influencer marketing

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Learn how to apply empathy to get better marketing results and grow your sales pipeline rapidly. By being more empathetic, you will improve customer experience, strengthen connections, and increase conversion. It’s a win, win, win.

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Learn from Dr. Philip Kotler describe brand activism, the importance of focusing on a purpose as a company, and the problems encountered when companies do not use brand activism correctly.

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The B2B Lead Blog joins markempa, get the scoop, learn what you can expect, and what’s next to move forward.

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Only a quarter of marketing professionals believe their B2B content marketing strategy is effective. Learn why B2B content is missing the mark in this post.

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Get actionable sales tips on emotional intelligence and reading emotions in this video. Learn how to get better at reading emotions by doing third-ear listening (like therapists do) in this video.

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The ability to see things from your customer’s perspective doesn’t just make you a more likable salesperson or marketer—it’s a huge advantage in terms of business outcomes.

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Learn how to adopt human-centered marketing and 4 ways you can humanize your marketing approach to get better results.now

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