Learn how to do lead analysis by following 4 steps to optimize marketing and demand generation metrics and resources to get started

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Generating leads is an important B2B marketing goal, but what happens once those leads are in the pipeline? This blog post addresses the challenge of lead management. Brian Carroll defines lead management, explains why it is so important in the complex sale and outlines the various elements in lead management, including people, process and technology.

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Marketing automation can help you manage lead nurturing in a complex marketplace. Read on for three lead nurture paths you can automate to aid your B2B marketing efforts.

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Getting to the heart of lead costs is not easy given the multitude of factors to consider when calculating cost per lead. Read on for two simple tips you can use to help you figure out lead costs.

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Get the beginner’s guide to lead generation 101 that includes links to free resources and tools to help you generate leads and do demand generation now

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