, Empathetic Marketing: How To Connect With Your Customers
Aug 01

How customer-hero stories help you connect better

By Brian Carroll | Empathy-based Sales

Do you focus on capturing product stories or customer-hero stories? The answer can make a huge difference in your sales and marketing results. Let me explain. Despite all the time, money, resources spent on improving sales productivity, just 13% of sales people produce 87% of revenue in a typical organization according to the Sales Benchmark Index. […]

The post How customer-hero stories help you connect better appeared first on the B2B Lead Blog.

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, Empathetic Marketing: How To Connect With Your Customers
Jul 06

How to do lead management that improves conversion

By Brian Carroll | Customer Experience

Have you looked at your lead management approach from the perspective of customer experience? If not, you may want to start now. Here’s why: The average conversion rate of marketing qualified leads to customers is low. You may be wondering: how low? According to Forrester, top performers convert 1.54% of marketing qualified leads to revenue. […]

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, Empathetic Marketing: How To Connect With Your Customers
Apr 27

7 Tips to Boost Lead Nurturing Email Results Immediately

By Brian Carroll | Empathy-based Marketing

People aren’t looking for a reason to read your lead nurturing email messages, they’re looking for a reason to delete them.

Think about it.

It’s important to keep this mind because marketers rely on email as the top lead nurturing tactic and according to Econsultancy, it’s the best digital channel for ROI.

However, according to a MarketingSherpa survey of email recipients, 58% of those who stop reading, disengage or unsubscribe later cite “lack of relevance” as a key factor.

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, Empathetic Marketing: How To Connect With Your Customers
Jan 24

Empathetic Marketing: How To Connect With Your Customers

By Brian Carroll | Empathy-based Marketing

Have you made empathetic marketing part of your strategy in 2017? If not, you should. Let me explain. I interviewed Michael Brenner (@BrennerMichael) the CEO of MarketingInsiderGroup.com. Michael has received recognition across the Internet for his knowledge and role in shaping content marketing as we know it today. He’s a sought-after keynote speaker and co-author of The Content […]

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