Why purpose matters to marketing: growth, revenue, and profit

By Brian Carroll | Empathy-based Marketing

Does your purpose currently impact your marketing, revenue growth, and profit? If not, it should. Here’s why: According to research, curated by Mack Fogelson, consider the following: 73% of people care about the company, not just the product when making a purchase. (BBMG) 50% of purchases are made because of word-of-mouth (Brains on Fire) 85% […]

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7 Tips to Boost Lead Nurturing Email Results Immediately

By Brian Carroll | Empathy-based Marketing

People aren’t looking for a reason to read your lead nurturing email messages, they’re looking for a reason to delete them.

Think about it.

It’s important to keep this mind because marketers rely on email as the top lead nurturing tactic and according to Econsultancy, it’s the best digital channel for ROI.

However, according to a MarketingSherpa survey of email recipients, 58% of those who stop reading, disengage or unsubscribe later cite “lack of relevance” as a key factor.

Empathetic Marketing: How To Connect With Your Customers

By Brian Carroll | Empathy-based Marketing

Have you made empathetic marketing part of your strategy in 2017? If not, you should. Let me explain. I interviewed Michael Brenner (@BrennerMichael) the CEO of MarketingInsiderGroup.com. Michael has received recognition across the Internet for his knowledge and role in shaping content marketing as we know it today. He’s a sought-after keynote speaker and co-author of The Content […]

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