, 7 Tips to Boost Lead Nurturing Email Results Immediately
Aug 29

How to Attract B2B Buyers with Amazing Content

By J. David Green | Content Marketing

Content marketing is booming. According to the 2017 B2B Content Marketing Trends, 39% of companies are increasing investment in content marketing. And yet most companies are not creating effective content.  Want proof? Two of the leaders in B2B funnel benchmarking, SiriusDecisions and Forrester, will tell you that inquiry-to-closed-won conversion ratios are often below two percent […]

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, 7 Tips to Boost Lead Nurturing Email Results Immediately
Aug 01

How customer-hero stories help you connect better

By Brian Carroll | Empathy-based Sales

Do you focus on capturing product stories or customer-hero stories? The answer can make a huge difference in your sales and marketing results. Let me explain. Despite all the time, money, resources spent on improving sales productivity, just 13% of sales people produce 87% of revenue in a typical organization according to the Sales Benchmark Index. […]

The post How customer-hero stories help you connect better appeared first on the B2B Lead Blog.

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, 7 Tips to Boost Lead Nurturing Email Results Immediately
Jul 06

How to do lead management that improves conversion

By Brian Carroll | Customer Experience

Have you looked at your lead management approach from the perspective of customer experience? If not, you may want to start now. Here’s why: The average conversion rate of marketing qualified leads to customers is low. You may be wondering: how low? According to Forrester, top performers convert 1.54% of marketing qualified leads to revenue. […]

The post How to do lead management that improves conversion appeared first on the B2B Lead Blog.

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, 7 Tips to Boost Lead Nurturing Email Results Immediately
Apr 27

7 Tips to Boost Lead Nurturing Email Results Immediately

By Brian Carroll | Empathy-based Marketing

People aren’t looking for a reason to read your lead nurturing email messages, they’re looking for a reason to delete them.

Think about it.

It’s important to keep this mind because marketers rely on email as the top lead nurturing tactic and according to Econsultancy, it’s the best digital channel for ROI.

However, according to a MarketingSherpa survey of email recipients, 58% of those who stop reading, disengage or unsubscribe later cite “lack of relevance” as a key factor.

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