Today’s Investors Business Daily article describes how Jupiter Research’s 12 analyst blogs are effective for both lead generation and developing deeper connections with their clients.
Blogs are, "…stirring sales leads from clients who otherwise might not have contacted Jupiter, says David Schatsky, chief of research at JupiterMedia’s Jupiter Research unit. The company can’t say just how much business the blogs have generated. But Schatsky says scores of potential clients have contacted Jupiter because of the blogs."
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IBD: Blogs Bring A Boost To Jupiter Research
Marketers must join the blog dialogue intelligently