November 3

Blogging brings Sales Leads To Jupiter Research

Content Marketing

3  comments

Today’s Investors Business Daily article describes how Jupiter Research’s 12 analyst blogs are effective for both lead generation and developing deeper connections with their clients.

Blogs are, "…stirring sales leads from clients who otherwise might not have contacted Jupiter, says David Schatsky, chief of research at JupiterMedia’s Jupiter Research unit. The company can’t say just how much business the blogs have generated. But Schatsky says scores of potential clients have contacted Jupiter because of the blogs."

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IBD: Blogs Bring A Boost To Jupiter Research

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Marketers must join the blog dialogue intelligently

About the author 

Brian Carroll

Brian Carroll is the CEO and founder of markempa, helping companies to convert more customers with empathy-based marketing. He is the author of the bestseller, Lead Generation for the Complex Sale and founded B2B Lead Roundtable LinkedIn Group with 20,301+ members.

  1. I found your blog fascinating–I had no idea this world existed. And well-written. Do you think the techniques you discuss could apply to, say, purely hypothetically, a guy keeping an on-line journal of his vendetta against the whale who ate his wife, kid and arm to build sales for the book version being published in April?

  2. Dariana,

    Thanks for finding my blog again. It was nice hearing from you! Frankly, blogging can get a little boring (for me) with out a little controversy now and then. Your blog gives a great vibe (as others have said).

    I am amazed at how some people can share their intimate life details on their blogs. I’m just not that into self-disclosure. I just disclosed that I do not disclose – hah! I hope you have a beautiful day too!

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