Content marketing is a strategy that focuses on creating, developing, distributing high-quality content to attract potential buyers and also progress them along their buying journey.
It focuses on helping you develop a relationship with a specific audience so that eventually, when they’re ready to make a purchase decision, you’ve influenced their purchase preference and choice.
Only a quarter of marketing professionals believe their B2B content marketing strategy is effective. Learn why B2B content is missing the mark in this post.
Content marketing is a crucial component for any customer experience strategy, and while the majority of B2B organizations are producing content, success may still be elusive. Learn what you can do to improve performance.
5 Ways to Transform Your Content From Adequate to Awesome
We’re overloaded with the message that “Content Is King,” but teams are still struggling with where to even start. Some latch onto sales trends that only guide a short-term strategy, while others rely on new technologies to do the work for them. We’re constantly inundated with endless choices as to the way we create, pitch,
