Customer experience, also known as CX, is your customers’ holistic perception of their experience with your business or brand.
CX is the resulting experience from each interaction a customer has with your business, from the website to a conversation with your team, receiving the product/service they bought from you. Everything you do impacts your customers’ perception and over your brand. Customers don’t just remember the interaction. They remember how they feel with each touch, which is why an extraordinary experience is critical.
http://www.b2bleadblog.com/images/2018/10/Interview-with-Kia-Puhm.mp3Subscribe: Apple Podcasts | Google Podcasts | Stitcher | RSS | MoreGrowth for B2B is hard. It used to be that you could accelerate growth with huge customer acquisition. Ramping up your sales and marketing is not enough to sustain growth. Today, the best companies are growing through customer success. That’s why I interviewed Kia
Some businesses make it hard to work with them. It seems at times that many B2B organizations have made it so complex and uncomfortable to work with that customers are forced to find an alternative even if their current provider offers a better product or solution.As connected consumers, we want ease, we want a good experience, we have an expectation of those with whom we spend our money. We have seen this with 1-click ordering, same-day delivery and improved e-commerce experiences
I had coffee with a potential partner, and our conversation ebbed to us talking about our business and marketing approach. I spoke about why I freely share ideas and help people. He replied, I think companies [like yours] give away too many of their trade secrets on their website and blogs. You provide too much
Have you looked at your lead management approach from the perspective of customer experience? If not, you may want to start now. Here’s why: The average conversion rate of marketing qualified leads to customers is low. You may be wondering: how low? According to Forrester, top performers convert 1.54% of marketing qualified leads to revenue. […]
Who should own B2B lead generation: sales, marketing or both? You might be thinking, “isn’t the answer obvious?” It’s not. Let me explain. I hear the same problem over and over. Sales and marketing aren’t doing a great job of executing lead generation because they both believe it’s the others job. And you know what? […]
Have you intentionally managed and optimized your sales lead routing and assignment process? If not, you could be leaking sales, marketing ROI and not realize it. Let me explain. LeadData’s new report, The State of Lead Management, based on a survey of 527 B2B sellers and marketers found an average 25.5 % of marketing-generated leads […]