Category Archives for "Customer Experience"

Nov 17

Empathy, Web & People: Improving The B2B Customer Experience

By Carlos Hidalgo | Customer Experience

Some businesses make it hard to work with them. It seems at times that many B2B organizations have made it so complex and uncomfortable to work with that customers are forced to find an alternative even if their current provider offers a better product or solution.As connected consumers, we want ease, we want a good experience, we have an expectation of those with whom we spend our money. We have seen this with 1-click ordering, same-day delivery and improved e-commerce experiences

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lead-management
Jul 06

How to do lead management that improves conversion

By Brian Carroll | Customer Experience

Have you looked at your lead management approach from the perspective of customer experience? If not, you may want to start now. Here’s why: The average conversion rate of marketing qualified leads to customers is low. You may be wondering: how low? According to Forrester, top performers convert 1.54% of marketing qualified leads to revenue. […]

The post How to do lead management that improves conversion appeared first on the B2B Lead Blog.

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Jun 13

Who should own lead generation for a complex sale?

By Brian Carroll | Customer Experience

Who should own B2B lead generation: sales, marketing or both? You might be thinking, “isn’t the answer obvious?” It’s not. Let me explain. I hear the same problem over and over. Sales and marketing aren’t doing a great job of executing lead generation because they both believe it’s the others job. And you know what? […]

The post Who should own lead generation for a complex sale? appeared first on the B2B Lead Blog.

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May 22

How to Improve Lead Routing to Skyrocket Sales Results

By Brian Carroll | Customer Experience

Have you intentionally managed and optimized your sales lead routing and assignment process? If not, you could be leaking sales, marketing ROI and not realize it. Let me explain. LeadData’s new report, The State of Lead Management, based on a survey of 527 B2B sellers and marketers found an average 25.5 % of marketing-generated leads […]

The post How to Improve Lead Routing to Skyrocket Sales Results appeared first on the B2B Lead Blog.

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