Email marketing is the digital marketing strategy of sending email messages to targeted contacts and customers. Sending targeted emails allows you to connect with your audience in a timely and highly personalized way.
Email marketing viewed as a primary digital marketing tactic is one of the most powerful channels for modern marketers because it often generates high ROI.
Email Marketing: 3 simple steps for building customer personas
Getting the right content to the right people continues to be a challenge in B2B email marketing. One key to overcoming the challenge is utilizing buyer personas to help you deliver relevance to your customers.
Email Marketing: Do you test your legacy marketing?
Change can be tough if your organization is entrenched in a legacy approach to marketing. So read on to learn more about how testing and optimization can help you challenge your legacy assumptions by putting them on trial to determine if those practices are still truly the “best” for your organization.
Email Copywriting: 3 tactics for delivering value over perceived cost
Optimizing your email copy is a big key to tipping the value exchange fulcrum with your prospects. In sum, good copywriting is about recognizing perceived costs in the mind of a prospect and delivering enough value to overcome those costs.
Email Marketing: 2 campaigns that used innovative creative to generate leads
It’s tough in B2B marketing to create excitement around products or services that don’t seem to have an ounce of sexy on their surface. Read on to learn more about two campaigns that used innovative approaches to creative to generate leads that you can use to aid your B2B marketing efforts.