Creating email copy that engages your customers is vital to success in any email campaign. So read on to learn how Donna Krizik, Director, Client Communications, Crestwood Associates, used the idea of “serving the customer rather than pushing the sale” to increase clickthrough rate 400%.
Email Marketing: How do you create excitement around the content you have?
Marketers who are just starting out in content marketing often struggle to find valuable, compelling content for potential customers. Watch the video clip to learn more on creating excitement around your content from Joe Pulizzi, Founder, Content Marketing Institute.
Email Deliverability: Is Gmail’s tabbed inbox a B2B challenge?
Just when you think you have this whole deliverability thing down, another challenge rises to the surface. This time, it’s in the form of Gmail’s tabbed inbox. Tom Sather, Senior Director of Research, Return Path, explained the idea of a market-specific email platform is fading. Sather referenced research published by Garter that predicted “at least 10% of enterprise email seats will be based on a cloud or software-as-a-service model.” Read on for more insights on how Gmail’s new tabbed inbox can affect your B2B marketing efforts.
B2B Email Marketing: Batch and blast, mobile, and other challenges
MarketingSherpa senior reporter David Kirkpatrick spoke with several email marketing experts about comparing “batch and blast” email strategies against some of the more targeted and personalized email approaches. Read on to learn the answers given by Matt Bailey, President, SiteLogic; Christopher Donald, CEO and Lead Strategist, Inbox Group; and Loren McDonald, VP Industry Relations, Silverpop.
Email Marketing: How to maintain low opt-out rates
In this B2B Lead Roundtable blog, read how to maintain low opt-out rates in your email messaging campaigns.
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