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Category: Empathy-based Marketing

What is empathy-based marketing?

Empathy-based marketing is about walking in your customer’s shoes to understand their experience and how we can better help them get what they want. Your goal is to connect to how your customer is thinking and feeling. By doing this, you move away from marketing-centric thinking to customer-centric thinking and speak to your customer’s motivations and from their perspective. Source: What is empathy-based marketing

A drawing containing two androgynous silhouettes (in different colored squares: red and orange) facing each other with a tangle of gray yarn connecting one's brain to the other's brain. This image is meant to represent empathy and trying to understand the other persons' experience. The 2 silhouettes and their own squares are drawn over a peach background.

Empathy-based Marketing

How Empathy Will Grow Your Sales and Marketing Pipeline

Learn how to apply empathy to get better marketing results and grow your sales pipeline rapidly. By being more empathetic, you will improve customer experience, strengthen connections, and increase conversion. It’s a win, win, win.

Empathy-based Marketing

Lead Nurturing: 4 Steps That Help More Customers Buy

Find out about lead nurturing. Learn the 4 steps of walking through the buying journey with your customer to help them progress.

Empathy-based Marketing

The B2B Lead Blog is now the markempa blog

The B2B Lead Blog joins markempa, get the scoop, learn what you can expect, and what’s next to move forward.

Empathy-based Marketing

Empathy is a superpower in marketing and sales

The ability to see things from your customer’s perspective doesn’t just make you a more likable salesperson or marketer—it’s a huge advantage in terms of business outcomes.