Category Archives for "Empathy-based Marketing"

Sep 13

Why customer advocacy should be at the heart of your marketing

By Brian Carroll | Empathy-based Marketing

Are you connecting with and empowering your customer advocates? If not, you should. Here’s why. Customer advocacy marketing programs help you increase revenue by improving customer acquisition and retention (and they’re your bes source of leads). How? Because you’re helping to encourage and motivate happy customers to speak about you positively to others. And delighted customers […]

The post Why customer advocacy should be at the heart of your marketing appeared first on the B2B Lead Blog.

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Jul 25

Stuck on words: how can marketing connect with customers better?

By Brian Carroll | Empathy-based Marketing

How can marketers better connect with people we hope will become our customers? Over the past year, I’ve been researching why there’s such a disconnect between marketing and customers so I can understand how to bridge that gap. Why? Because right now, the trust gap between marketers and customers has never been bigger. For example, […]

The post Stuck on words: how can marketing connect with customers better? appeared first on the B2B Lead Blog.

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May 09

Why purpose matters to marketing: growth, revenue, and profit

By Brian Carroll | Empathy-based Marketing

Does your purpose currently impact your marketing, revenue growth, and profit? If not, it should. Here’s why: According to research, curated by Mack Fogelson, consider the following: 73% of people care about the company, not just the product when making a purchase. (BBMG) 50% of purchases are made because of word-of-mouth (Brains on Fire) 85% […]

The post Why purpose matters to marketing: growth, revenue, and profit appeared first on B2B Lead Blog.

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Apr 27

7 Tips to Boost Lead Nurturing Email Results Immediately

By Brian Carroll | Empathy-based Marketing

People aren’t looking for a reason to read your lead nurturing email messages, they’re looking for a reason to delete them.

Think about it.

It’s important to keep this mind because marketers rely on email as the top lead nurturing tactic and according to Econsultancy, it’s the best digital channel for ROI.

However, according to a MarketingSherpa survey of email recipients, 58% of those who stop reading, disengage or unsubscribe later cite “lack of relevance” as a key factor.

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Jan 24

Empathetic Marketing: How To Connect With Your Customers

By Brian Carroll | Empathy-based Marketing

Have you made empathetic marketing part of your strategy in 2017? If not, you should. Let me explain. I interviewed Michael Brenner (@BrennerMichael) the CEO of MarketingInsiderGroup.com. Michael has received recognition across the Internet for his knowledge and role in shaping content marketing as we know it today. He’s a sought-after keynote speaker and co-author of The Content […]

The post Empathetic Marketing: How To Connect With Your Customers appeared first on B2B Lead Blog.

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