Learn how to apply empathy to get better marketing results and grow your sales pipeline rapidly. By being more empathetic, you will improve customer experience, strengthen connections, and increase conversion. It’s a win, win, win.
What is empathy-based marketing?
Empathy-based marketing is about walking in your customer’s shoes to understand their experience and how we can better help them get what they want. Your goal is to connect to how your customer is thinking and feeling. By doing this, you move away from marketing-centric thinking to customer-centric thinking and speak to your customer’s motivations and from their perspective. Source: What is empathy-based marketing