By Brian Carroll | Demand Generation , Empathy-based Marketing
Learn how to adopt human-centered marketing and 4 ways you can humanize your marketing approach to get better results.now
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By Brian Carroll | Empathy-based Marketing
Learn 5 lead nurturing tactics to convert more marketing qualified leads to sales accepted and get tips to nurture prospects to get more qualified leads.
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By Brian Carroll | Empathy-based Marketing
B2B lead generation has had to reinvent itself over the last decade. Sales have always used an account-based approach. Now marketing is getting on board by with account-based marketing. But it’s not an easy road. Here’s why: In the B2B, you’re never selling to an individual. He or she is almost always part of a buying […]
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By Brian Carroll | Empathy-based Marketing
Here’s why (even empathetic) marketers fail at customer empathy and how to fix it. Let me explain: Dr. Johannes Huttula did research with 480 experienced marketing managers. They asked marketers to step into their customer’s shoes and predict what they would reply in a market test. BTW – The scientists already knew what the customers […]
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By Brian Carroll | Empathy-based Marketing
At its core, ABM is about building relationships but there is one crucial thing often missing. I was reminded of this while talking with a VP of Marketing who stopped their account based marketing campaigns to “go deep” in a few segments. The reason? They wanted to focus on building stronger connections with customers on […]
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By Brian Carroll | Empathy-based Marketing
Marketing can take you on a long hike. Getting get more potential customers to raise their hands is not better if you don’t know how to nurture for progression. The goal of lead nurturing is to help potential customers on their buying journey. It’s about helping them progress along the way to make a decision. […]
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By Brian Carroll | Empathy-based Marketing
Solve for buying problems as opposed to solve for selling or marketing. Why? Because buying complexity is increasing B2B customers. Here’s what I mean: Customers are overwhelmed with too much information, too many choices, and getting their colleagues to agree, not to mention second-guessing. So you know that they do? They buy much slower if they […]
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By Brian Carroll | Empathy-based Marketing
Customer advocacy marketing programs help you increase revenue by improving customer acquisition and retention best source of leads.
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By Brian Carroll | Empathy-based Marketing
How can marketers better connect with people we hope will become our customers? Over the past year, I’ve been researching why there’s such a disconnect between marketing and customers so I can understand how to bridge that gap. Why? Because right now, the trust gap between marketers and customers has never been bigger. For example, […]
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By Brian Carroll | Empathy-based Marketing
Does your purpose currently impact your marketing, revenue growth, and profit? If not, it should. Here’s why: According to research, curated by Mack Fogelson, consider the following: 73% of people care about the company, not just the product when making a purchase. (BBMG) 50% of purchases are made because of word-of-mouth (Brains on Fire) 85% […]
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