Empathy-based Marketing

Marketing Empathy Practice

This video discusses how to apply empathy mapping to your marketing, tactics for getting to know your buyers, and career advice for every marketer.

Read More
Empathy-based Marketing

How to improve your account based marketing results

http://www.b2bleadblog.com/images/2019/01/Interview-with-Jon-Miller.mp3Subscribe: Apple Podcasts | Google Podcasts | Stitcher | RSS | MoreB2B lead generation has had to reinvent itself over the last decade. Sales have always used an account-based approach. Now marketing is getting on board by with account-based marketing. But it’s not an easy road. Here’s why: In the B2B, you’re never selling to an

Read More
Empathy-based Marketing

Why Marketers Fail at Customer Empathy and How to Fix it

Here’s why (even empathetic) marketers fail at customer empathy and how to fix it. Let me explain: Dr. Johannes Huttula did research with 480 experienced marketing managers. They asked marketers to step into their customer’s shoes and predict what they would reply in a market test. BTW – The scientists already knew what the customers

Read More
empathy based marketing
Empathy-based Marketing

Putting Empathy in Account Based Marketing

At its core, ABM is about building relationships but there is one crucial thing often missing. I was reminded of this while talking with a VP of Marketing who stopped their account based marketing campaigns to “go deep” in a few segments. The reason? They wanted to focus on building stronger connections with customers on

Read More
Empathy-based Marketing

4 steps to do lead nurturing that helps the buying journey

Marketing can take you on a long hike. Getting get more potential customers to raise their hands is not better if you don’t know how to nurture for progression. The goal of lead nurturing is to help potential customers on their buying journey. It’s about helping them progress along the way to make a decision.

Read More
empathy-solving-buying-problems
Empathy-based Marketing

New research: Empathy and solving buying problems

http://media.blubrry.com/b2bleadblog/p/www.b2bleadblog.com/images/2018/02/Interview-with-Brent-Adamson-part-2.mp3Subscribe: Apple Podcasts | Google Podcasts | Stitcher | RSS | MoreSolve for buying problems as opposed to solve for selling or marketing. Why? Because buying complexity is increasing B2B customers. Here’s what I mean: Customers are overwhelmed with too much information, too many choices, and getting their colleagues to agree, not to mention second-guessing. So

Read More
Empathy-based Marketing

Marketing Gives Us All the Feels

How and why do people say “yes” — “yes” to making a purchase or “yes” to signing up for a service? Brian Carroll, Founder, and CEO of markempa says our decisions are largely connected to our emotions and if our emotions are impaired, so are our decisions. Listen as Brian explains the need for empathy-based marketing to more effectively acquire and grow customer relationships.

Read More
Empathy-based Marketing

Stuck on words: how can marketing connect with customers better?

How can marketers better connect with people we hope will become our customers? Over the past year, I’ve been researching why there’s such a disconnect between marketing and customers so I can understand how to bridge that gap. Why? Because right now, the trust gap between marketers and customers has never been bigger. For example, […]

Read More
Empathy-based Marketing

Why purpose matters to marketing

Does your purpose currently impact your marketing, revenue growth, and profit? If not, it should. Here’s why: According to research, curated by Mack Fogelson, consider the following: 73% of people care about the company, not just the product when making a purchase. (BBMG) 50% of purchases are made because of word-of-mouth (Brains on Fire) 85% […]

Read More
Empathy-based Marketing

7 Tips to Boost Lead Nurturing Email Results Immediately

People aren’t looking for a reason to read your lead nurturing email messages, they’re looking for a reason to delete them.

Think about it.

It’s important to keep this mind because marketers rely on email as the top lead nurturing tactic and according to Econsultancy, it’s the best digital channel for ROI.

However, according to a MarketingSherpa survey of email recipients, 58% of those who stop reading, disengage or unsubscribe later cite “lack of relevance” as a key factor.

Read More
Empathy-based Marketing

Empathetic Marketing: How To Connect With Your Customers

Have you made empathetic marketing part of your strategy in 2017? If not, you should. Let me explain. I interviewed Michael Brenner (@BrennerMichael) the CEO of MarketingInsiderGroup.com. Michael has received recognition across the Internet for his knowledge and role in shaping content marketing as we know it today. He’s a sought-after keynote speaker and co-author of The Content […]

The post Empathetic Marketing: How To Connect With Your Customers appeared first on B2B Lead Blog.

Read More