The B2B Lead Blog is now the markempa blog

The B2B Lead Blog joins markempa, get the scoop, learn what you can expect, and what’s next to move forward.

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Empathy is a superpower in marketing and sales

The ability to see things from your customer’s perspective doesn’t just make you a more likable salesperson or marketer—it’s a huge advantage in terms of business outcomes.

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empathy marketing empathetic

4 ways to adopt human-centered marketing and get better results

Learn how to adopt human-centered marketing and 4 ways you can humanize your marketing approach to get better results.now

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Marketing Empathy Practice

This video discusses how to apply empathy mapping to your marketing, tactics for getting to know your buyers, and career advice for every marketer.

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Mean people suck in marketing and what to do about it

We interviewed Michael Brenner about his new book Mean People Suck. Learn about empathy, about asking what’s in it for the customer, rethinking your org chart, and other changes you need to make to be more successful.

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