Empathy is an important tool for sales and marketing. Learn why empathic marketing can help you grow your pipeline and increase sales. Learn how.
What is empathy-based marketing?
Empathy-based marketing is about walking in your customer’s shoes to understand their experience and how we can better help them get what they want. Your goal is to connect to how your customer is thinking and feeling. By doing this, you move away from marketing-centric thinking to customer-centric thinking and speak to your customer’s motivations and from their perspective. Source: What is empathy-based marketing