Event marketing is a promotional strategy that involves live, face-to-face contact with companies and potential customers at events like trade shows, webcasts, webinars, fairs, sporting events, and more. The focus is on the physical or virtual experience to give the customers a more in-depth way to engage with a brand, service, or product.
This B2B Lead Blog post features an entire host of content marketing tips for lead nurturing, ranging from building a library of relevant lead nurturing content to an example of twelve-touch lead nurturing track, including the nature and channel of each touch. Also included are examples of content types suitable for five different marketing channels, both digital and traditional.
Read this B2B Roundtable Blog post for four MarketingSherpa case studies on lead generation for the complex sale. These four articles feature marketing automation and CRM technology, event marketing, teleprospecting, email marketing, paid search and SEO.
This B2B Lead Roundtable Blog post explains how Brickstream attended a trade show without the use of a booth. Learn how it branded its products, created walking billboards, secured sponsorships, made the most of partner relationships and followed up with attendees.
At MarketingSherpa Summits, such as the recent Email Summit 2013, sponsors had the opportunity to engage prospects in hour-long roundtable sessions. By holding discussions with attendees, sponsors were able to build rapport and marketers were able to network with other professionals in the group. Read on to learn more about the positive aspects of holding roundtable sessions with sponsors at trade shows.
Trade shows and conferences are still the biggest areas of investment for marketers, according to the most recent MarketingSherpa B2B Marketing Benchmark Report. And, as we marketers have embraced digital, the value of face-to-face interactions has increased. There really isn’t a digital replacement for shaking someone’s hand or reading their body language and all the
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