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Category: Lead Generation

What is lead generation?

Lead generation describes the marketing strategy of developing and capturing interest in a product or service to develop a sales pipeline. Demand Generation and lead generation are connected.

Often Lead generation uses multiple digital channels. Lead generation has been undergoing dramatic changes in recent years from the rise of social media, content marketing, and inside sales.

Must read lead generation articles

Lead Generation

4 step lead generation analysis to optimize sales conversion

Learn how to do lead analysis by following 4 steps to optimize marketing and demand generation metrics and resources to get started

Lead Generation

10 Lead Generation and Prospecting Tips for Salespeople

Discover 10 powerful lead generation strategies to supercharge your business growth. From content marketing to social media, learn how to attract more leads today!

Lead Generation

Influencer Marketing Strategy: 4 Influencer Outreach Steps

Learn 4 steps to develop influence relationships and how to drive better demand generation results and more qualified sales leads with influencer marketing