Learn how to distribute and route marketing qualified leads to get better results rapidly includes 7 tips and a checklist
How to Do Lead Management That Improves Conversion
Learn how to do lead management that increases conversion for marketing qualified leads and opportunities with 5 steps can use to manage leads better now.
Introduction to Lead Management
Generating leads is an important B2B marketing goal, but what happens once those leads are in the pipeline? This blog post addresses the challenge of lead management. Brian Carroll defines lead management, explains why it is so important in the complex sale and outlines the various elements in lead management, including people, process and technology.
10 Ways to Optimize Your Lead Conversion Rate
When your leads aren’t converting into customers, it can put a strain on both Marketing and Sales. This B2B Lead Blog post explores 10 levers you can use to improve your lead conversion right now.
Lead Qualification: Webinar marketing strategy boosts conversion 500%
Watch this video excerpt from Lead Gen Summit 2013 to discover how Adobe revamped its webinar marketing strategy to increase sales conversion 500%.
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