Home
Category: Lead Management

What is lead management?

Lead management is the operational process that includes people and technology to manage leads from the first contact to a closed sale. It facilitates the connection between its advertising and inquiry responses to that advertising.

This process can fall into both marketing operations, sales enablement and is crucial to demand generation ROI. Lead management is often a precursor to sales management and part of overall customer relationship management and customer experience management.

Must read lead management articles

Lead Management

How to Improve Marketing Qualified Lead Routing Results

Learn how to distribute and route marketing qualified leads to get better results rapidly includes 7 tips and a checklist

Lead Management

How to Do Lead Management That Improves Conversion

Learn how to do lead management that increases conversion for marketing qualified leads and opportunities with 5 steps can use to manage leads better now.

Lead Management

Introduction to Lead Management

Generating leads is an important B2B marketing goal, but what happens once those leads are in the pipeline? This blog post addresses the challenge of lead management. Brian Carroll defines lead management, explains why it is so important in the complex sale and outlines the various elements in lead management, including people, process and technology.

Lead Management

10 Ways to Optimize Your Lead Conversion Rate

When your leads aren’t converting into customers, it can put a strain on both Marketing and Sales. This B2B Lead Blog post explores 10 levers you can use to improve your lead conversion right now.