Lead Nurturing is the process of developing relationships with potential buyers at each stage of the sales process and helps progress every step of the buyer’s journey. It is focused on consistent and meaningful communication with viable potential customers regardless of their timing to buy.
Most B2B marketers I know are looking more ways to generate leads faster. But here’s a question to think about: Do you have a process for handing leads from sales back to marketing when they are not sales ready? If not, you should. Start by re-engaging the account-based leads you already have in your database
7 Tips to Boost Lead Nurturing Email Results Immediately
People aren’t looking for a reason to read your lead nurturing email messages. They’re looking for a reason to delete them. Think about it. It’s important to keep this in mind because marketers rely on email as the top lead nurturing tactic, and according to Econsultancy, it’s the best digital channel for ROI. However, according
Brian Carroll was recently interviewed by Marketo for a guide to lead nurturing. This B2B Lead Roundtable Blog post features two of Brian’s insights that were not included in the guide — a discussion on “unique” lead nurturing tracks and an example of an impactful lead nurturing test.
Brian also offers a list of additional thoughts and tips on lead nurturing.