list buying

A quick start guide to lead nurturing success

This 6 step guide to lead nurturing success includes links to resources and help you nurture prospects and leads to get more opportunities quickly

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7 Tips to Boost Lead Nurturing Email Results Immediately

People aren’t looking for a reason to read your lead nurturing email messages. They’re looking for a reason to delete them. Think about it. It’s important to keep this in mind because marketers rely on email as the top lead nurturing tactic, and according to Econsultancy, it’s the best digital channel for ROI. However, according

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Lead Nurturing: Unique tracks and impactful tests

Brian Carroll was recently interviewed by Marketo for a guide to lead nurturing. This B2B Lead Roundtable Blog post features two of Brian’s insights that were not included in the guide — a discussion on “unique” lead nurturing tracks and an example of an impactful lead nurturing test.

Brian also offers a list of additional thoughts and tips on lead nurturing.

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