Learn from Dr. Philip Kotler describe brand activism, the importance of focusing on a purpose as a company, and the problems encountered when companies do not use brand activism correctly.
What is a marketing strategy?
A plan of action and built and designed to promote and sell a service or product. Developing a good strategy for marketing is created from customer insight, research, product-market fit, value proposition.
Market strategy and tactics include: outbound marketing, content marketing, inbound marketing, social media marketing, sales strategy search engine optimization, and branding & design