Learn from Dr. Philip Kotler describe brand activism, the importance of focusing on a purpose as a company, and the problems encountered when companies do not use brand activism correctly.

A plan of action and built and designed to promote and sell a service or product. Developing a good strategy for marketing is created from customer insight, research, product-market fit, value proposition.
Market strategy and tactics include: outbound marketing, content marketing, inbound marketing, social media marketing, sales strategy search engine optimization, and branding & design
Learn from Dr. Philip Kotler describe brand activism, the importance of focusing on a purpose as a company, and the problems encountered when companies do not use brand activism correctly.
Learn how to find personal and professional happiness and establish work-life boundaries in this interview with author Carlos Hidalgo
Learn how to go beyond alignment and get sales and marketing operating as one revenue team rapidly in this interview with Heidi Melin, CMO of Workfront.
Learn how to scale account based marketing (ABM) with a three-tiered approach. Get resources and tips on how you can improve your ABM results faster.
Find out the 6 most important marketing metrics that CEOs love along with tips and resources to calculate these vital KPIs right now
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