Marketing technology, often known as MarTech, describes various software and tools that assist in achieving marketing goals or objectives. When a marketing team utilizes a grouping of marketing technologies, this is known as their marketing technology stack. MarTech has become a staple in digital marketing campaigns and can also optimize marketing efforts across any marketing channel.
A/B Testing: How adding a second CTA increased clickthrough 291%
Learn how adding a second call to action to a product page increased overall clickthrough 291% without hurting lead generation results with a experiment case study
Get four marketing automation case studies on how B2B marketers implementing martech and CRM increased leads by up to 200% and increase revenue quickly.
Marketing automation software can be a large budget line item at a small- to medium-sized business, but that level of technology can really help day-to-day marketing activities.
B2B Mobile Marketing: 3 ideas on where to spend your next mobile budget
Mobile devices have come a long way and their evolution continues to add new challenges for digital marketers. So read on for three smart spend ideas you can use to aid your mobile marketing efforts.
Customer Relationship Management: 5 steps for finding the right vendor for your data hygiene
The quality of your database represents the quality of your customer and prospect relationships. Read on to learn more about five steps you can use to the right vendor for your data hygiene needs.
