Social media refers to websites and applications designed to allow people to share content quickly, efficiently, and in real-time. While many people access social media through smartphone apps, this communication tool started with computers. Social media can refer to any internet communication tool that broadly allows users to share content and engage with the public.
B2B Social Media: How do you measure the ROI of a LinkedIn InMail campaign?
Measuring InMail ROI is becoming a fairly common question, and it’s understandable given the increasing adoption of targeted campaigns to engage prospects on LinkedIn.
So how do you approach measuring ROI? One approach in tackling the challenge is to look at your big picture goals and drill down from there. Read on to learn more about how Meagen Eisenberg, Vice President of Demand Generation, Docusign, approaches measuring ROI on LinkedIn InMail campaigns.
Social Media Marketing: How Dell turns brand detractors into fans
In this B2B Lead Blog, read how Dell went from a non-existent presence on social media, to establishing its own Social Media & Community University to help Dell employees learn how to engage with B2B businesses online. Learn some tips from its Director of Global Social Media on some ways to track what your audience is saying about your company.
Social Media Marketing: 6 tips for running a valuable LinkedIn group that attracts prospects
How easy it is for the mighty to fall. Especially on social media. In early October, the B2B Lead Roundtable Group, this blog’s LinkedIn group, was recognized as one of the top LinkedIn groups for content marketing. Check it out for yourself here: “4 Hottest LinkedIn Groups for B2B content marketing.” Here’s one of the
B2B Social Media Marketing: Focus on leads, not likes
It’s time to generate revenue. Do you know where your social media is contributing? Unless you can provide an unequivocal “yes” and the figures to prove it, keep reading. Nichole Kelly, President of SME Digital, a digital marketing agency, and Chris Baggott, Chairman and Cofounder, Compendium, a content marketing software company, have helped hundreds of