Chief Executive Magazine reported in its August/September issue that 73% of CEOs are involved or very involved in the marketing operations. Only 18% are very satisfied with their marketing organization. 35% say their marketing organization needs improvement. [based on survey of 288 CEO Magazine subscribers]
Sam Decker wrote this entry on his Decker Marketing Blog. Sam argues that a CEO can make the biggest impact on marketing by creating the right culture. He shares four foundational pillars that will drive an effective marketing culture. BTW – Sam works as a Senior Marketing Manager for Dell – one of the most successful marketing driven companies on the planet.