To what extent can you substitute emails for telephone calls and face-to-face meetings when maintaining and developing relationships with clients and other key market contacts? The answer to this frequently-asked-question affects how you spend your precious business development time and money. Getting it right will improve your sales effectiveness. No wonder it’s so frequently asked. But what is the answer?
On September 22, four bloggers will post their answers simultaneously. They are:
- Ford Harding, student of selling professional services.
- Tom Kane, specialist on marketing and selling legal services.
- Mark Buckshon, prodigious blogger and specialist on marketing and selling design and construction services.
- Yours Truly.
We hope this attention to the issue generates conversation on the subject with all of our readers.