Vital sales leads are being wasted every day, according to this article by Sandra Saka. Sales people simply avoid calling people they don’t know. My is estimate is at least 9 out of 10 sales people struggle with some form of telephobia.
Saka asserts, "that each lead lost (due to telephobia) is especially poignant when up to 70% of the final customer brand image and preference are determined through direct contact with a sales person."
Conquering telephobia – A new era in sales published in Biz-community