Donor Transition and Fundraising for Change

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23 Lessons

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Good work cannot happen without stable funding. When you’re planning to transition your model of care, it can feel overwhelming. This course is for child care institutions that want to successfully transition to a family-based model and bring their donors along on the journey. 

Donor Transition and Fundraising for Change

Module 1: Transitioning Donors Course and Project Introduction


In this course, how to improve fundraising performance and transition donors so that you can create the financial capacity to provide better care for vulnerable children and families.


Watch the video introduction to understand what you'll be learning in this course.

CCI Donor Transition Project Story

Learn how two CCIs managed to achieve fundraising results beyond expectations while transitioning to a family-based model of care. 

Module 2: Fundraising Pre-work for CCIs


To participate in the program and be prepared for success, each CCI must complete pre-work.

Introduction to prework

Watch the pre-work video to understand the steps you’ll take to get ready for the rest of this course.

Engage the leadership of the Religious Institute

In this step, you want to engage the CCI management committee, and Diocesan representatives (where applicable)

Organize a list of all your donors

In this step, you will organize a list of all your donors in MS Excel or Google Sheets. 

Gather and enter all past donations

This lesson aims to get a complete picture of your donors that need to be transitioned and allows us to help analyze your donation data. 

Share past two years operating budget

In step, you will upload your operating budget 

Gather your recent fundraising campaigns

In this lesson, you will gather and organize any past fundraising campaigns or appeals you've done for review.

Module 3: Fundraising for Change 101


In this module, you build the foundation for fundraising success.

The spirituality of fundraising

Fundraising isn’t just about raising money, learn how to see it as part of your purpose to serve others

Fundraising Mindset

How do you build the right fundraising mindset? Learn how in this video from Sasha Dichter on Fundraising Mindset via Acumen 

Building your fundraising plan

Learn how to build an actionable 1-page fundraising plan focused on your top opportunities and next best steps.

Build your list of potential donors

Now, you will build a list of potential new donors from guestbook/visitor logs and other materials

Developing donor thank you program and impact reporting

In this lesson, you will develop a donor thank you, and impact reporting to show how donors are making a difference.

Module 4: Win the hearts of donors to support family-based care


Apply the five steps to help transition your donors and get support for family-based care.

Five Steps to transition donors to support a new model

Help CCI team members charged with driving fundraising process to develop a donor transition plan

Step 1: Share your learning about family-based care

Learn how to engage your donors to help them understand the reason behind your transition.

Step 2: Segment and map donors with empathy

Learn how to refine your list of current donors for outreach and understand who your donors are better.

Step 3: Identify and share your most potent stories

Learn how sharing a stories from the field is the most powerful communication device you have.

Step 4: Build your communication plan for donors

Build a donor communication plan to help your transition and fundraising success.

Step 5: Change your fundraising ask and calls to action

In this step, all your hard work gets translated into how and what you will ask your donors to support.

Module 5: Support the transition with digital fundraising


Learn how to use your websites and email to act as a hub for digital communication and fundraising.

Introduction to websites for digital fundraising

Learn about the value of websites for digital fundraising

Develop new website messaging

In this lesson, you'll learn how to fill in the Website Messaging Questionnaire. We will also walk you through how to upload photos into the Photo Submission Form. After these are completed, we can begin building your CCI websites.

Develop email templates to communicate with donors

In this lesson, you will develop email templatesto communicate with donors consistently

Conclusion and donor outreach

Wrap-up and apply what you learned to do outreach to new donors and transition existing donors


About the teacher

Brian Carroll

Brian Carroll is a marketing and communications expert passionate about helping childcare institutions (CCIs) transition to a family-based model. In 2016, Brian was consulted by CAFO to conduct a research project on the barriers to transition, which resulted in the publication of the Transitioning Donors Guide Book. Since then, Brian has spent the last four years consulting and supporting 16 CCIs in Uganda, Kenya, and Zambia and has helped them to transition their donors to support family-based care successfullyIn addition to his work with CCIs, Brian is the CEO and founder of markempa, a marketing firm that helps businesses grow their leads and sales. He is the author of the bestseller Lead Generation for the Complex Sale and the markempa blog, read by thousands weekly.