Empathy Marketing
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Intro to Empathy Mapping

6 Lessons

About this course

Learn how to do the basics of empathy-mapping in six easy steps.

Course Structure

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Intro

Use Empathy Mapping to help guide your approach to understanding customer needs, and glean surprising insights. 

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Decide Who & Create your quadrants

Draw four quadrants on a whiteboard or a sheet of paper

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Fill in your map

Fill in your map. Begin with your collected research which includes notes, audio recordings, and video from your customers or potential customers.

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Determine needs and motivations

Understand the nature of the problem from the perspective of your subject. You want to understand their need first.

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Capture motivating needs

Write your customers motivating needs as pains and gains.

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Glean wisdom

Apply your empathy as your intuition to know and understand your customer's motivation.

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