Empathy Marketing Course

Customers Only



19 Lessons

0% Not started

Discover how to 2X your conversion rates and get better marketing results with the empathy marketing course.

Empathy Marketing Course

Module 1: Understand your customers core emotional motivators


Learn how to uncover the core emotional motivators of your audience so that you can create messaging that increases connection and conversion.


Lesson 1: Why building an emotional connection is essential for conversion

In this lesson you'll learn why building an emotional connection is essential for conversion

Lesson 2: Discover why most marketers fail at empathy and how to fix it now

See how overcoming your own bias and preferences makes you a better marketer

Lesson 3: Empathy is the bridge to connection and trust

Discover how empathy gives you ability to connect and build trust with your audience.

Lesson 4: The three lenses to know motivation

In this lesson you will learn the 3 lenses to understand customer motivation

Lesson 5: The Emotions that drive customer buying decisions

In this lesson, you'll learn the the emotions that get customers to say “yes”

Lesson 6: The empathy map

Learn how to use empathy mapping to connect with your customers head and heart

Lesson 7: Steps to discover emotional motivators for your customers

In this lesson, you'll learn the best ways to know the emotional motivators for your customers.

Lesson 8: The best marketing is helping: How to be a customer Sherpa

Learn how to build a map and anticipate what customers need, convert more leads to revenue, and help customers buy.

Module 2: Design messages that resonate with core emotional drivers


At the end of this module, you will know how to create messages that resonate with your customer’s emotional drivers

Lesson 1: Empathy Indexing

Learn how to to empathy index so that you you can diagnose and optimize messages and get quick wins

Lesson 2: Seeing your messages from your customer's experience

Learn how seeing your marketing from the customer's experience and experience gives you an edge.

Lesson 3: Use emotional resonance in your marketing

Learn how to use emotional resonance and appeal to customers' motivating feelings not just logical/rational

Lesson 4: Customer focus that increases conversion

Apply customer focus to addresses your audiences experience/story (not just your product/solution story)

Lesson 5: Relevance for results

Learn how to apply relevance to targets specific personas and what’s going on in their situation

Lesson 6: Clarity: move from persuasion to conversion

Learn how to improve the clarity of your messaging and help customers persuade themselves to take action.

Lesson 7: How to write like a human and make a bigger impact

Learn how humanizing your approach and speaking your customer's language increases impact and performance.

Module 3: The Mastery Framework to Scale-up Results


Learn what you must know to transfer emotional motivator insights to other channels and scale up results

Lesson 1: The inner game of marketing you need to know

It’s hard to communicate well unless we get in touch with ourselves first, learn what you need to do be a better marketer.

Lesson 2: How to increase your empathy quotient

Learn the inside out approach to increase your empathy quotient

Lesson 3: Helping your team scale-up results

Learn ways to collect and share customer insights across your team


About the teacher

Brian Carroll

Brian Carroll is the CEO and founder of markempa, helping companies to convert more customers with empathy-based marketing.

He is the author of the bestseller, Lead Generation for the Complex Sale and founded B2B Lead Roundtable LinkedIn Group with 20,301+ members.