Discover how to 2X your conversion rates and get better marketing results with the empathy marketing course.
Empathy Marketing Course
Customers Only
Customers Only
Text
19 Lessons
0% Not started
Discover how to 2X your conversion rates and get better marketing results with the empathy marketing course.
Module 1: Understand your customers core emotional motivators
MODULE 1
Learn how to uncover the core emotional motivators of your audience so that you can create messaging that increases connection and conversion.
Introduction
Lesson 1: Why building an emotional connection is essential for conversion
In this lesson you'll learn why building an emotional connection is essential for conversion
Lesson 2: Discover why most marketers fail at empathy and how to fix it now
See how overcoming your own bias and preferences makes you a better marketer
Lesson 3: Empathy is the bridge to connection and trust
Discover how empathy gives you ability to connect and build trust with your audience.
Lesson 4: The three lenses to know motivation
In this lesson you will learn the 3 lenses to understand customer motivation
Lesson 5: The Emotions that drive customer buying decisions
In this lesson, you'll learn the the emotions that get customers to say “yes”
Lesson 6: The empathy map
Learn how to use empathy mapping to connect with your customers head and heart
Lesson 7: Steps to discover emotional motivators for your customers
In this lesson, you'll learn the best ways to know the emotional motivators for your customers.
Lesson 8: The best marketing is helping: How to be a customer Sherpa
Learn how to build a map and anticipate what customers need, convert more leads to revenue, and help customers buy.
Module 2: Design messages that resonate with core emotional drivers
MODULE 2
At the end of this module, you will know how to create messages that resonate with your customer’s emotional drivers
Lesson 1: Empathy Indexing
Learn how to to empathy index so that you you can diagnose and optimize messages and get quick wins
Lesson 2: Seeing your messages from your customer's experience
Learn how seeing your marketing from the customer's experience and experience gives you an edge.
Lesson 3: Use emotional resonance in your marketing
Learn how to use emotional resonance and appeal to customers' motivating feelings not just logical/rational
Lesson 4: Customer focus that increases conversion
Apply customer focus to addresses your audiences experience/story (not just your product/solution story)
Lesson 5: Relevance for results
Learn how to apply relevance to targets specific personas and what’s going on in their situation
Lesson 6: Clarity: move from persuasion to conversion
Learn how to improve the clarity of your messaging and help customers persuade themselves to take action.
Lesson 7: How to write like a human and make a bigger impact
Learn how humanizing your approach and speaking your customer's language increases impact and performance.
Module 3: The Mastery Framework to Scale-up Results
MODULE 3
Learn what you must know to transfer emotional motivator insights to other channels and scale up results
Lesson 1: The inner game of marketing you need to know
It’s hard to communicate well unless we get in touch with ourselves first, learn what you need to do be a better marketer.
Lesson 2: How to increase your empathy quotient
Learn the inside out approach to increase your empathy quotient
Lesson 3: Helping your team scale-up results
Learn ways to collect and share customer insights across your team
Follow
Brian Carroll is the CEO and founder of markempa, helping companies to convert more customers with empathy-based marketing.
He is the author of the bestseller, Lead Generation for the Complex Sale and founded B2B Lead Roundtable LinkedIn Group with 20,301+ members.