Lead tracking is still an elusive dream for most B2B companies. CRM Daily explain’s the issues around lead tracking and what you do about it. CRM Daily: State of the Art Lead Tracking
Although this article is well done, it misses a major point. Collaboration must exist before you implement any new process – like lead tracking – I’ve never seen collaboration suddenly develop as a result of it – especially between sales, marketing and IT.
Fellow blogger, Jim Berkowitz and his CRM Mastery E-Journal provides excellent insight into the lead tracking issue.