February 3

State of the Art Lead Tracking

MarTech

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Lead tracking is still an elusive dream for most B2B companies.  CRM Daily explain’s the issues around lead tracking and what you do about it.  CRM Daily: State of the Art Lead Tracking

Although this article is well done, it misses a major point.  Collaboration must exist before you implement any new process – like lead tracking –  I’ve never seen collaboration suddenly develop as a result of it – especially between sales, marketing and IT. 

IT Must Help Marketing and Sales Collaborate with Lead Generation

Fellow blogger, Jim Berkowitz and his CRM Mastery E-Journal provides excellent insight into the lead tracking issue. 

About the author 

Brian Carroll

Brian Carroll is the CEO and founder of markempa, helping companies to convert more customers with empathy-based marketing. He is the author of the bestseller, Lead Generation for the Complex Sale and founded B2B Lead Roundtable LinkedIn Group with 20,301+ members.

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