November 30

Do All Good Leads Become Sales?

Lead Management

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As 2004 comes to a close, you are probably reviewing your year-end results.   I like both of these articles because they remind us to look our lead generation results from both a short-term and long-term viewpoint. 

Do All Good Leads Become Sales?

The Bang for Your Marketing Buck

About the author 

Brian Carroll

Brian Carroll is the CEO and founder of markempa, helping companies to convert more customers with empathy-based marketing. He is the author of the bestseller, Lead Generation for the Complex Sale and founded B2B Lead Roundtable LinkedIn Group with 20,301+ members.

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