December 4

Is Your Value Proposition Strong Enough?

Marketing Strategy


My friend, Jill Konrath, wrote an article about how to create a strong value proposition. I posted a link to a free recording that you can listen to from your desk.

Jill writes, "most companies have lousy value propositions. A strong value proposition is the only thing that captures the attention of stressed out, decisionmakers. Most companies have such weak ones, it’s virtually impossible for salespeople reach key decision makers."

Listen to podcast

About the author 

Brian Carroll

Brian Carroll is the CEO and founder of markempa, helping companies to convert more customers with empathy-based marketing. He is the author of the bestseller, Lead Generation for the Complex Sale and founded B2B Lead Roundtable LinkedIn Group with 20,301+ members.

  1. I enjoy Jill Konrathed talk and literature on the advantage of a strong Value Proposition but a more tangible process for creating a value proposition would be good, lets say maybe in a PowerPoint format explaining how to create a value proposition.

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