January 7

Do you know a qualified lead when you see one?

Lead Generation

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Mac just published an article in his e-newsletter on defining a qualified lead. You may think you know what a qualified sales lead is, but if you asked your salespeople and corporate executives, would they have the same definition?

Mac McIntosh’s newsletter for business-to-business sales & marketing professionals: Do you know a qualified lead when you see one?

About the author 

Brian Carroll

Brian Carroll is the CEO and founder of markempa, helping companies to convert more customers with empathy-based marketing.

He is the author of the bestseller, Lead Generation for the Complex Sale and founded B2B Lead Roundtable LinkedIn Group with 20,301+ members.

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