January 7

Do you know a qualified lead when you see one?

Lead Generation


Mac just published an article in his e-newsletter on defining a qualified lead. You may think you know what a qualified sales lead is, but if you asked your salespeople and corporate executives, would they have the same definition?

Mac McIntosh’s newsletter for business-to-business sales & marketing professionals: Do you know a qualified lead when you see one?

About the author 

Brian Carroll

Brian Carroll is the CEO and founder of markempa, helping companies to convert more customers with empathy-based marketing. He is the author of the bestseller, Lead Generation for the Complex Sale and founded B2B Lead Roundtable LinkedIn Group with 20,301+ members.

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}

Related Posts

4 step lead generation analysis to optimize sales conversion
How the Halo Effect Drives Better Demand Generation Results
Bring more innovation to your demand generation now