November 8

Don't Depend on Technology To Fill the Sales/Marketing Chasm

MarTech

1  comments

I found this article by Janet White, author of Buying Right: Vendor and Software Selection on CRM Guru interesting. 

The moral of the story is that sales and marketing can’t make use of the collaborative features available in CRM solutions unless they have already made human collaboration a part of their process. 

Read Don’t Depend on Technology To Fill the Sales/Marketing Chasm

About the author 

Brian Carroll

Brian Carroll is the CEO and founder of markempa, helping companies to convert more customers with empathy-based marketing. He is the author of the bestseller, Lead Generation for the Complex Sale and founded B2B Lead Roundtable LinkedIn Group with 20,301+ members.

  1. Hello Brian,

    Yes, human collaboration between Sales and Marketing has to be in place first. I go into this in a lot of depth in an article entitled “Sales & Marketing – A Sibling Rivalry or Business Partnership”.

    http://www.pacifica-group.com/2005/06/sales_and_marke.php

    Seems like an explosion of of literature/lectures is happening now about the gap between these two silos. Glad that we’re here to close it fast.

    Warm regards,
    Sridhar

Comments are closed.

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}

Related Posts

A/B Testing: How adding a second CTA increased clickthrough 291%
Marketing Automation and SMBs – an Overview