The biggest challenge most sales pros with a complex sale face is getting access to executives, especially those in BIG companies. To be successful, sales and marketing efforts must be better aligned.
Jill Konrath just wrote an e-book that gives practical advice on how to align your sales and marketing efforts. In "What Sales Really Needs From Marketing," you’ll learn seven strategies that you can leverage to get more and better opportunities into your sales pipeline.
If you like what you read, you should check out Jill’s book (Selling To Big Companies) too.