October 17

E-book: Why Naked CRM Doesn't Work

MarTech

1  comments

Nakedcrm

Did you know your CRM might be naked? I never thought of it that way until I read this compelling e-book by Ardath Albee

One of my most read blog posts in 2005 asked "Why don’t sales people update the CRM and what can be done about it?" This remains a hot topic for many sales and marketing leaders. 

This e-book tackles the sales team/CRM dilemma by explaining how to "dress" your CRM so that it becomes a resource that your sales reps want to use. It also addresses three major CRM challenges: fizzled lead generation efforts, lack of actionable information and the inability to leverage existing sales/marketing knowledge.

Download Why Naked CRM Doesn’t Work

About the author 

Brian Carroll

Brian Carroll is the CEO and founder of markempa, helping companies to convert more customers with empathy-based marketing. He is the author of the bestseller, Lead Generation for the Complex Sale and founded B2B Lead Roundtable LinkedIn Group with 20,301+ members.

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