If you’re reading this, it’s likely that you are a reader of other blogs. As such, you’re probably aware of the growing number of e-books available. So what’s the deal?
Fellow e-Book author David Meerman Scott just wrote an article for MarketingProfs.com that’s really helpful. Titled E-books: A Hip and Stylish Younger Sibling to the Nerdy Whitepaper, it’s an interesting and educational read about the nature of the phenomenon, its purpose, style and definition. He gives some great advice on how to create your own eBooks too. BTW – I’m using the spelling of e-books and eBooks interchangeably until we all agree on how to spell it.
Just like blogs and podcasts, e-books are a terrific way to spread ideas, engage conversations and generate demand. David not only compares them to the older whitepapers, but also discusses their use as a valuable marketing and lead generation tool. My e-book was even included on his list successful of examples of the genre. So “get hip” and read this article.