November 22

Email Marketing Metrics Guide 2005

Email Marketing

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I just got a copy of MarketingSherpa’s, "Email Marketing Metrics Guide 2005: Real-Life Open, Click & Conversion Data." It’s great!  Tons of in-depth content, charts, real-life email metrics and campaign stats from 2,293 marketers including:

  • Open rates for all types of campaigns
  • Clickthrough rates
  • Conversion rates (exclusive!)
  • B-to-B versus B-to-C email stats
  • Newsletter and sales alert results

I encourage you to check this out, if you do anything with email marketing or e-newletters for either lead generation or lead nurturing.

Download the free executive summary of this report
Email Marketing Metrics Guide

About the author 

Brian Carroll

Brian Carroll is the CEO and founder of markempa, helping companies to convert more customers with empathy-based marketing. He is the author of the bestseller, Lead Generation for the Complex Sale and founded B2B Lead Roundtable LinkedIn Group with 20,301+ members.

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