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The EMPATH Method is how we help you use applied empathy to understand customer motivation and create messaging that inspires action. It includes the following steps:
The EMPATH Method
1. Empathy Index
2. Map customer motivation
3. Put insights together
4. Action plan and test
5. Transfer insights and scale up results
6. Help it along
E
Empathy Index
Understand the experience of your customer. First, we collect metrics to determine your empathy index using proprietary diagnostic tools to identify problem areas and opportunities.
M
Map Customer Motivation
Help enable your customers at each buying step, Understand why your customers buy from you versus others by understanding their motivations, emotions, and needs:
P
Plan your Path
We put together a roadmap using customer motivational and emotive insights to help you apply them in your marketing immediately
A
Activate Customer Empathy
We develop an agile empathy-based test and action plan for you based on the roadmap that may include the following:
T
Transfer Insights & Scale-up
We will help you transfer customer motivational insights to your other channels and scale up results
H
Help It Along
Integrate empathetic practices to improve your marketing results and customer experience in the following ways:
This list is a sample of the brands that we've worked for and collaborated with
