Connect your messaging to what deeply motivates your audience
The EMPATH Method is how we help you use applied empathy to understand customer motivation and create messaging that inspires action. It includes the following steps:
The EMPATH Method
1. Empathy Index
2. Map customer motivation
3. Put insights together
4. Action plan and test
5. Transfer insights and scale up results
6. Help it along
E
Empathy Index
Understand the experience of your customer. First, we collect metrics to determine your empathy index using proprietary diagnostic tools to identify problem areas and opportunities.
- Customer Empathy Index
- Content Empathy Index
- Team Empathy Index
- Leadership Empathy Index
M
Map Customer Motivation
Help enable your customers at each buying step, Understand why your customers buy from you versus others by understanding their motivations, emotions, and needs:
- Build customer empathy and gather emotive insights
- Customer Empathy Map Workshop
- Buyer journey mapping
- Emotive Content Assessment
- Demand Generation Assessment
P
Plan your Path
We put together a roadmap using customer motivational and emotive insights to help you apply them in your marketing immediately
- Summarize customer motivational research and emotive insights
- Review roadmap and insights with your team
- Recommend areas to test and optimize
A
Activate Customer Empathy
We develop an agile empathy-based test and action plan for you based on the roadmap that may include the following:
- Empathy-based message testing and optimization
- Call-message testing for sales development reps and inside sales
- Conversion rate optimization and testing
- Account Based Marketing and Nurturing
- Empathy-based content strategy
T
Transfer Insights & Scale-up
We will help you transfer customer motivational insights to your other channels and scale up results
- Summarize key customer insights
- Transfer insights to your team
- Roll out insights into other channels
- Plan future tests and updated roadmap
H
Help It Along
Integrate empathetic practices to improve your marketing results and customer experience in the following ways:
- Get team training and custom workshops
- Individual Coaching
- Get support as needed