Brian Carroll on using empathy to understand your donors’ motivation

Empathy is one of the most important tools we have as fundraisers. It helps us understand our donors and communicate more effectively. When we neglect empathy, we end up focusing on ourselves and our own organization’s goals. When we use an empathetic mindset, we develop fundraising and marketing that provides value to our donors and builds stronger relationships.

Watch this session of the Optimization Insider to learn how you can use empathy to build stronger donor relationships.

About the author 

Brian Carroll

Brian Carroll is the CEO and founder of markempa, helping companies to convert more customers with empathy-based marketing. He is the author of the bestseller, Lead Generation for the Complex Sale and founded B2B Lead Roundtable LinkedIn Group with 20,301+ members.

Related Posts

The B2B Lead Blog is now the markempa blog

How to get better at reading emotions in sales and grow emotional intelligence

Empathy is a superpower in marketing and sales

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}

Get this Free Empathy Map Checklist

Tell us where to send your free checklist. You'll also get free tools and new articles sent straight to your inbox.