Learn how double your marketing results with applied empathy

Discover how to 2X your conversion rates and get better marketing results with the empathy marketing course.

Join the waiting list to be notified when this course opens! Sign up below.  

Here’s what others say about Brian's teaching:

Great stuff!

Brian Carroll- Empathy - Your Lead Generation Superpower! Great stuff!

Pam Schmidt
Executive Director, The ISA

Loved your talk

Thanks so much, Brian. You were the perfect addition to our offsite - the team loved your talk on empathetic marketing!

Lindsay Cournoyer
VP Marketing, Axonify


Outstanding presentation at Dreamforce about importance and role of empathy in marketing #brianjcarroll

Albert Zeeman MM
Founder, Marketing Plan Today

I loved this

Yes! I loved this. Brian is so good. #mprofs #marketingprofs https://t.co/nvptdfCoV5

Kerry O'Shea Gorgone
Director of Community Engagement, MarketingProfs

what you get

Here’s what you’ll learn in the Empathy Marketing Course!

Know the Core Motivators of your audience

Learn how to uncover the core emotional motivators of your audience so that you can increase connection and conversion.

Design messages that convert with empathy   

Discover how to empathy index so that you can diagnose and optimize messages and get quick wins.


The Mastery Framework to Scale-up Results

Learn what you need to know to transfer emotional motivator insights to other channels and scale up results


About the Author

Experience the confidence that comes from doing marketing that really works.

Stop spinning your wheels, doing more work, but getting the same results over and over again. It doesn't need to be this way.

I'll show you how to design marketing messages that connect and convert so that you get some quick wins.

You'll learn the empathy-based approach that I have used to help clients to 2X their results so that you apply it to your marketing rapidly.

I'm Brian Carroll, the founder of markempa. I wrote the bestseller, Lead Generation for the Complex Sale, and the B2B Lead Blog that's read by thousands each week.

I hope you'll join me and sign up to get updates for this course!

Join the waiting list to be notified when this course opens!