April 6

Lead generation with Podcasts

Content Marketing


The audience for podcasts is tiny when compared to other marketing mediums, but growing especially, in the context of the complex sale.

Podcasting is proving to be a great way to share multimedia content because your audience can fetch it automatically or when it fits their schedule.

Why podcasts?

Podcasting is already successfully used for:

  • Talk radio complete with a topic and call-in listeners where voice mailboxes can play the audio into the podcast.
  • Ideas or tips of the day.
  • Short interviews with thought leaders and industry experts.
  • Recording speeches or teleconferences for later distribution.

A new article in BtoB Magazine by Karen J. Bannan on podcasts caught my attention.  Bannan’s article examines how John Costigan Cos. is using podcasts to generate sales leads and revenue for their sales training events.

I’m going to share some ideas on how to use podcasts for lead generation with podcast expert, Joe Cullinane over at the Cullinane & Green Report sometime in the next week.  Joe just did an interesting podcast with best selling author, Guy Kawasaki.

You may also like:

Lesson’s learned from Podcasting

B2B Roundtable Podcast

A New Chapter for the B2B Lead Blog

Lead Nurturing in 6 Simple Steps

About the author 

Brian Carroll

Brian Carroll is the CEO and founder of markempa, helping companies to convert more customers with empathy-based marketing. He is the author of the bestseller, Lead Generation for the Complex Sale and founded B2B Lead Roundtable LinkedIn Group with 20,301+ members.

  1. Podcasting may not be mainstream yet but it is gaining huge momentum. It is a nice change of pace to listen to the information I need instead of reading it on a monitor. I can also do other things while listening. Hey, I think I talked myself into doing a podcast.

  2. Podcasting is going to be the next generation (quickly approaching). Think of all these kids at 9 that already have ipods, a computer and a passion!

    It builds better relationships online.

    I can’t wait for it to take off. I love listening vs. reading all day!

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