Last year, I wrote a post on giving away ideas to proactively educate and attract future customers. I was surprised that it generated such a lively discussion.
Michael Stelzner wrote the following comment on my post back then, “I have been giving away my trade secrets for years (against the advice of advisors). The results have been amazing. The fact is that folks look to you as a thought leader when you share your secrets. In addition, the discussion that comes from sharing results is a better idea.”
Today, Michael just launched a series of videos on how he is leveraging educational techniques to pull in inquiries and generate leads. Michael told me he’s got a bunch of videos he plans to release over the next few days telling how he generated over 60,000 inquiries and leads for his business by giving away his ideas.
Watch his first video, "How To Generate Mass Interest in Your Business During Tough Times." (No need to do anything special, it will just start playing.)
Update: I just did a teleseminar on generating leads via white papers Michael Stelzner and you listen to the recording here.